Client
Insight Publicis/Digitas Liquorice/Pi Image/YouTube
Services
Video Editing, Motion Design, On-Set Supervision
Year
2023
In this project, Teck’s Multimedia focused on the post-production stage to produce a visually stunning video. The multi-dimensional video showcased two people simultaneously watching sports, recipes, entertainment, and learning videos. We applied post-production enhancements and skilfully used a split screen system to highlight the vast array of creator content across various platforms on YouTube.
In this project, our goal was to cater to the unique interests and preferences of YouTube users by delivering tailored content. With a diverse target audience in mind, we aimed to engage viewers with a captivating video that left a lasting impression.
Prior to the production phase, extensive pre-production work was undertaken to lay the foundation for success. We collaborated closely with the director, Daniel Ehimen to align our vision and goals, ensuring a unified approach. Through detailed discussions and sharing of references, we refined our execution strategies for the script, ensuring a seamless translation from concept to reality.
During the production stage, careful on-set supervision ensured that every scene reflected the desired vision and captured the essence of YouTube’s diverse content. Teck’s Multimedia took charge of the edit and motion design aspects, expertly crafting the split-screen scenes that showcased individuals engrossed in watching sports videos, recipe videos, entertainment videos, and DIY videos. Despite the unique challenges encountered, we remained committed to creating visually stunning footage that truly captivated viewers.
Post-production played a crucial role in refining the final video, bringing together all the elements to create a cohesive and captivating experience. We leveraged our expertise during this stage, applying special editing techniques and effects to enhance the impact of the video while keeping to YouTube’s brand guidelines. Our collaboration with the agencies both in Nigeria and South Africa and client ensured that the desired outcome was achieved, resulting in a visually stunning and engaging product. We successfully brought to life captivating scenes that showcased tailored content for YouTube’s diverse user base.
